Bachelor of Arts program: 1-year course in Hotel and Tourism Management
(Program entirely in English)

Bachelor of Arts

The subject options and course structure facilitate the development of an ability to analyze and summarize key attributes when learning how to make decisions in an ever-changing and complex environment.

 Areas of expertise
with professional certifications

•  Financial Accounting for Hospitality Managers

  Application of principal financial accounting methods in the hospitality industry.

  Specializations

  • Accounting for Business Transactions
  • Financial Statements
  • Corporate Accounting

•  Human Resources Management

  Professional training for candidates seeking to work in the Human Resources departments of major hotels.

  Specializations

  • Employment Laws and Applications
  • Job Analysis and Job Design
  • Planning and Recruiting
  • Selection
  • Training and Development
  • Evaluating Employee Performance
  • Negotiation and Collective Bargaining
  • Turnover, Discipline, and Exits

•  Managing Service in food & Beverage Operations

  Course Description:

  This course provides students with practical skills and knowledge for effective management of food service operations. It presents basic service principles while emphasizing the importance of meeting and, whenever possible, exceeding the expectations of guests.

  

  Objectives:

  1. Define "moments of truth" and identify staff members needed in a food service operation.
  2. Summarize typical restaurant server and busperson duties.
  3. List and discuss the tasks that banquet servers and room service attendants perform.
  4. Describe the duties of beverage servers and bartenders.
  5. Identify legal restrictions and liability issues affecting the service of alcoholic beverages.
  6. Explain how to tell when guests are intoxicated, and outline the steps to take when stopping alcohol service to them.
  7. Describe the importance of the menu to food service operations and explain how it is planned and designed.
  8. Identify procedures and issues involved with purchasing, receiving, storing, issuing, and controlling food service operation supplies and equipment.
  9. Summarize design, decor, and cleaning issues for food service operations.
  10. Describe the critical role of food sanitation in food and beverage operations, explain the HACCP concept of food safety, and discuss the role of staff members in ensuring food safety.
  11. Explain how food and beverage managers develop labor standards, forecast food and beverage sales, prepare work schedules, and analyze labor costs.
  12. Discuss revenue collection and control systems.
  13. Describe casual/theme restaurants and list examples of ways they give value to guests.
  14. Explain how banquets and catered events are sold, booked, planned, and executed.
  15. Discuss room service issues and summarize procedures for delivering room service.
  16. Describe on-site food service operations in the business and industry, health care, and college and university markets.

•  Revenue Management

  Training to understand and apply the revenue management process, rationalize its use, master how it works and understand its implications for hospitality management.

  Specializations

  • Measurements
  • Tactical Revenue Management
  • Strategic Revenue Management

•  Rooms Department Management

  

   

  Course description:

  This course presents a systematic approach to managing Rooms Department in large and luxury international hotels by detailing the flow of business from the reservations process to check-out and account settlement. The course also examines the various elements of effective Housekeeping Management, paying particular attention to the planning and Human Resources Management.

  1. Summarize front office operations during the four stages of the guest cycle.
  2. Discuss the sales dimension of the reservations process and identify the tools managers use to track and control reservations.
  3. List the seven steps of the registration process and discuss creative registration options.
  4. Identify typical service requests that guests make at the front desk.
  5. Explain important issues in developing and managing a security program.
  6. Describe the process of creating and maintaining front office accounts.
  7. Identify functions and procedures related to the check-out and account settlement process.
  8. Discuss typical cleaning responsibilities of the housekeeping department.
  9. Summarize the steps in the front office audit process.
  10. Apply the ratios and formulas managers use to forecast room availability.
  11. Explain the concept of revenue management and discuss how managers can maximize revenue by using forecast information in capacity management, discount allocation, and duration control.
  12. Identify the steps in effective hiring and orientation.

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  [ TOPICS ]

  • The Lodging Industry
  • Hotel Organization
  • Front Office Operations
  • Reservations
  • Registration
  • Front Office Responsibilities
  • Security and the Lodging Industry
  • Front Office Accounting
  • Check-Out and Account Settlement
  • The Role of Housekeeping in Hospitality Operations
  • Planning and Organizing the Housekeeping Department
  • The Front Office Audit
  • Planning and Evaluating Operations
  • Revenue Management
  • Managing Human Resources

•  Strategic Sales & Marketing

  Course Description:

  This course is designed to provide students with a solid background in hospitality sales and marketing. The main focus is on practical sales techniques for selling to targeted markets.

  Objectives:

  At the completion of this course, students should be able to:

  1. Distinguish marketing from sales and identify trends that affect marketing and sales in the hospitality industry.
  2. Identify and describe the key steps of a marketing plan.
  3. Summarize the duties and responsibilities of positions typically found in a hotel marketing and sales office.
  4. Describe the five steps of a presentation sales call.
  5. Explain the basics of effective telephone communication and describe various types of outgoing and incoming telephone calls related to the marketing and sales function.
  6. Describe internal marketing and sales.
  7. Explain the role of advertising, public relations, and publicity in reaching prospective guests.
  8. Summarize how hospitality properties are meeting the needs of business travelers.
  9. Explain how hospitality properties are meeting the needs of leisure travelers.
  10. Describe travel agencies and the travelers they serve.
  11. Summarize how hotels market and sell to meeting planners.
  12. Identify considerations for marketing hospitality products and services to international travelers and other special segments such as honeymooners, sports teams, and government travelers.
  13. Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurants and lounges
  14. Explain how hotels market and sell catered events and meeting rooms.

•  Supervision in the Hospitality Industry Essentials

  

   

  General objective:

  This course is designed to provide students with the principles of supervision as they apply specifically to the hospitality industry.

  The purpose is to give students elementary knowledge & practice of management issues, including recruitment, training, performance evaluation, supervisory concerns, effective communication.

  The students will learn & practice in class different techniques to be ready to face line-manager responsibilities in the first years of their career in the Hospitality Industry.

  Course Description:

  1.   Identify fundamental supervisory responsibilities.
  2.   Explain the steps that supervisors can take to speak effectively on the job.
  3.   Describe how supervisors work with the human resources department to recruit new employees.
  4.   Explain the function of training within an organization and the supervisor's role in training.
  5.   Forecast business volume using the base adjustment forecasting method and the moving average forecasting method.
  6.   Distinguish coaching from counseling and disciplining.
  7.   Identify the components of a progressive disciplinary program.
  8.   List important laws and legal concerns that affect hospitality supervisors.
  9.   Describe issues supervisors should be aware of as they assume the role of team leader.
  10.  Explain how supervisors can increase employee participation in department activities.
  11.  Identify steps supervisors should follow during a meeting with employees in conflict.
  12.  Distinguish high-priority interruptions from low-priority interruptions, and summarize strategies for dealing with the latter.
  13.  Describe actions that supervisors can take to minimize employee resistance to change.

  Explain why it is important for supervisors to take control of their personal development, and describe how to execute a career development plan.

  • Week 1: Introduction to supervision in the Hospitality industry
    Discover today’s corporate environment: globalization, financial statements, the impact of new technologies on the workplace, staff expectations at work
    Understand factors influencing HR practice and decisions: Economic pressures, social pressures
    Define the specificity of the Hospitality industry: managing service
  
  
  • Week 2: The components of Management
    Define HR Planning and understand its main function: the impact on corporate organization, the different components of Management
    Power & Empowerment
    Leadership styles and motivation
  
  
  • Week 3 : Effective communication
    The communication process
    Active listening skills and the listening model
    The Management interview process
  
  
  • Week 4 : Effective communication (Part II)
    The communication process
    Non verbal communication & body language
    Speaking skills
  
  
  • Week 5 : Recruitment & Selection Procedures (Part I)
    Defining the vacancy
    Job description and job specification
    Identifying recruitment sources
  
  
  • Week 6: Recruitment & Selection Procedures (Part II)
    Recruitment methods to attract applicants in the Hospitality Industry
    Job ads
    Employer branding
  
  
  • Week 7: Recruitment & Selection Procedures (Part III)
    Resume & Application letter
    Interviewing Applicants
    The selection decision
  
  
  • Week 8 : Induction program
    The last step of a successful recruitment: inducting new employees
    Orientation
  
  
  • Week 10: Training (Part I)
    The importance of training
    Conditions for successful training
    Designing a training program
  
  
  • Week 11 : Training (Part II)
    Training the trainers
    The different learning styles
    Training within the Industry
  
  
  • Week 12 : Managing productivity & controlling labor costs
    HR Key records & statistics
    Personnel information & record card
    Regular HR statistics
  
  
  • Week 13 : Performance appraisal
    Different approaches to performance evaluation
    The aims of performance evaluation
    Steps in the Performance Evaluation Process
  
  
  • Week 14 : Health & Safety Definition of health & safety
    Characteristics of the Horeca sector
    Legal constraints
    Safety issues
    => Chapter 8 : Special supervisory concerns
  
  
  • Week 15 : Special supervisory concerns
    Understanding & preventing work-related stress
    Sexual Harassment
    Bullying
  
  
  • Week 16 : Discipline
    Purpose of a disciplinary action
    Managing the disciplinary process
  
  
  • Week 17 : Managing conflict
    Benefits, sources & types of conflicts
    Managing an individual conflict
    Dealing with criticism
  
  
  • Week 18 : Time management
    Time management tools
    Setting goals and priorities
    Monitoring progress
  
  
  
  
   
  •  

  Intended learning outcomes:

  At the end of the session, students should be in the position to:

  • Explain how to recruit operational staff, from job description to post-acceptance letters.
  • Set up induction programs for welcoming new employees.
  • Set up training programs at the workplace.
  • Conduct a management interview with different management.
  • Objectives (performance appraisal, managing conflict, setting objectives, delegation...).
  • Explain the impact of different management styles on performance and motivation.
  • Describe contemporary issues that Human resources have to deal with.